Who stands behind FlavaPulse

About Us

Born from the commitment to foster a better agri-food system.

FlavaPulse is processing yellow peas to produce native pea ingredients. We were born from the commitment to foster a better agri-food system through a carbon neutral approach, and strong ethical principles. We also have a strong commitment in innovative technologies and R&D.

We responsibly source our peas and sustainably produce our protein concentrate, flour and fiber in the European Union. We build trusted partnerships with formulators of plant based ingredients and food manufacturers. We help them create natural, healthy, authentic foods.

Who We Are

We are sustainability-obsessed, innovation-led and down-to-earth. And we walk our talk.

Local origin and traceability

We partner with local farmers in Southeastern EU to ensure consistency of crop quality, traceability of our yellow peas, and limited transportation.

Sustainability and low carbon footprint

Using our pea products in your formulations is not only good for the planet; it also has a positive impact on your carbon footprint.

Food safety
& quality

Our products have high nutritional value, great functional properties, and diverse application potential. We also help you with your carbon footprint.

Innovation & state of the art technology

We partner with a leading R&D platform and use the latest innovations in dry processing technology, to make sure we extract the full potential of our yellow peas, maximizing the functionality and nutrition of our products.

2019

First discussions about processing pulses

We discovered the dry processing technology and decided that the project needs to be studied in details. 

2019

April, 2021

Selection of equipment

Analysis of performances and energy consumption of several technologies in the dry processing sector. 

April, 2021

June 2021

Land purchase

Land plot purchase in Northeastern Bulgaria.

June 2021

July 2021

Incorporation of FlavaPulse

The business plan was completed and the search for investors began.

July 2021

November 2021

Signed shareholders’ agreement

9 investors agreed on the amount of the equity and the terms of the shareholders’ agreement. The shareholders are from Switzerland, France, USA and Bulgaria. Most of them have a background in trading agricultural commodities.   

November 2021

January 2022

Signed bank credit

The financing of the required CAPEX and OPEX was completed. 

January 2022

February, 2022

Long term R&D partnership

A 5 years contract was signed with IMPROVE for developing and implementing innovative technologies.  

February, 2022

April, 2022

Start of construction

The construction of the silos, the production building and the administration are expected to be completed in September.

April, 2022

September, 2022

Installation of equipment

Projected start of assemby of the equipment of the cleaning, de-hulling, micronization and air classification modules.   

September, 2022

January, 2023

First processing line

Commissioning and certification of the first processing line and projected start of production.

January, 2023

2024

Second processing line

Investment in a second processing line.

2024

Meet the Team

Meet the team of experts in the agrifood industry that will help you achieve your best outcomes!

FlavaPulse’s management team has a solid track record in agribusiness, both regionally and worldwide. We are also supported by a very experienced advisory board.

Martin Roussev

Founder & CEO
• 30 years experience in the agrifood industry
• 12 years as a trader in one of the world’s four largest agribusinesses (France and USA).
• 17 years as Co-founder and Executive Director of Vitagrain BG, a Bulgarian company specialized in the origination, storage, transportation and shipping of grains and oilseeds
• Since March 2021, fully dedicated to FlavaPulse

Ivaylo Terziev

Chief Operation Officer
• 14 years as plant manager at Vitagrain BG
• 4 years experience in sales, supplier relations, strategy development (feed factories, Bulgaria)
• M.A. in Business Management from the University of Economics in Varna, Bulgaria

Cyril Francart

Advisory Board
• Successful track record in trading, leading global diverse teams and driving innovative projects
• General Manager/Founder of CommoSupply (commodities procurement and trading advisory based in Geneva, Switzerland)
• 12 years as a senior global trader with one of the world’s four largest agribusinesses

Philippe Ougrinov

Advisory Board
• 28 years of international experience in business development, sales and entrepreneurship
• Serial investor
• Founder of TELUS International, a multilingual provider of digitally-enabled customer experience and IT solutions
• PWC; Cora France; ACCA certification (UK)

Where we are

Our plant is located in the north eastern part of Bulgaria, in the town of Shumen. We are perfectly located for originating peas from farmers in Bulgaria and Romania.

We have an office in Varna for managing the project development and the commercial operations.