Who stands behind FlavaPulse
About Us
Born from the commitment to foster a better agri-food system.
FlavaPulse is processing yellow peas to produce native pea ingredients. We were born from the commitment to foster a better agri-food system through a carbon neutral approach, and strong ethical principles. We also have a strong commitment in innovative technologies and R&D.
We responsibly source our peas and sustainably produce our protein concentrate, flour and fiber in the European Union. We build trusted partnerships with formulators of plant based ingredients and food manufacturers. We help them create natural, healthy, authentic foods.
Who We Are
We are sustainability-obsessed, innovation-led and down-to-earth. And we walk our talk.
Local origin and traceability
We partner with local farmers in Southeastern EU to ensure consistency of crop quality, traceability of our yellow peas, and limited transportation.
Sustainability and low carbon footprint
Using our pea products in your formulations is not only good for the planet; it also has a positive impact on your carbon footprint.
Food safety
& quality
Our products have high nutritional value, great functional properties, and diverse application potential. We also help you with your carbon footprint.
Innovation & state of the art technology
We partner with a leading R&D platform and use the latest innovations in dry processing technology, to make sure we extract the full potential of our yellow peas, maximizing the functionality and nutrition of our products.
Meet the Team
Meet the team of experts in the agrifood industry that will help you achieve your best outcomes!
FlavaPulse’s management team has a solid track record in agribusiness, both regionally and worldwide. We are also supported by a very experienced advisory board.
Martin Roussev
• 12 years as a trader in one of the world’s four largest agribusinesses (France and USA).
• 17 years as Co-founder and Executive Director of Vitagrain BG, a Bulgarian company specialized in the origination, storage, transportation and shipping of grains and oilseeds
• Since March 2021, fully dedicated to FlavaPulse
Ivaylo Terziev
• 4 years experience in sales, supplier relations, strategy development (feed factories, Bulgaria)
• M.A. in Business Management from the University of Economics in Varna, Bulgaria
Cyril Francart
• General Manager/Founder of CommoSupply (commodities procurement and trading advisory based in Geneva, Switzerland)
• 12 years as a senior global trader with one of the world’s four largest agribusinesses
Philippe Ougrinov
• Serial investor
• Founder of TELUS International, a multilingual provider of digitally-enabled customer experience and IT solutions
• PWC; Cora France; ACCA certification (UK)
Where we are
Our plant is located in the north eastern part of Bulgaria, in the town of Shumen. We are perfectly located for originating peas from farmers in Bulgaria and Romania.
We have an office in Varna for managing the project development and the commercial operations.